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There is a growing collection of articles on charitable gaming,
and lotteries in particular, available on-line.
Buyer Analysis
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Treat your Raffle
Ticket Buyers like Donors
Explores the concept of using historical buyer data
to help manage your direct mail campaigns and
encourages organizations to implement traditional
fund raising techniques for the direct mail portion of
raffle campaigns.
By Richard Vandenberg
- Experience-Rating Lottery Buyers
Explores the concept of developing historical buyer
profiles for lottery campaigns, and using the data to
manage your mailing lists.
By Richard Vandenberg
Ticket Raffles and Lotteries
- Mega
Lotteries: Mega - Risks?
Charities can win big with BIG lotteries. But before you leap into one, you should
understand the investment required.
Publication date: November 1996
Author(s): Vale, Norma
Source: Front
& Centre, Vol. 3., No. 6. : p. 1-2,4
Publisher/Distributor: Canadian Centre for Philanthropy
Subject terms: resource development - general, gaming, fundraising
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